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February 09,  2017

E-Harmony changes with the times

By DatingJungle


E-Harmony whose focus has always been to establish lasting relationships based on compatibility, is ditching its lengthy questionnaire. Or at least, it's making it optional.

Times are changing, and with entrants such as Tinder who have made dating all too easy, E-Harmony has found that although they have a product that works, its delivery has become a bit rusty. Earlier in order to find amatch through E-Harmony, an individual had to necessarily answer more than a hundred questions to set up a profile.

Not anymore, new users of E-harmony will be able to check matches from the site without filling any questionnaires. Considering that compatibility based on the questionnaire was the trademark of E-harmony, this is definitely a bold move.
 

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