Tinder Review

Tinder entered the dating scene in late 2012 and immediately went viral. It was new, fresh, easy and fun. And it took online dating to a whole new level.

Back in the old days, we found a date through school, work, friends, friends of friends, at events, parties, the pub, etc. Then came online dating websites which enabled us to find someone we wouldn’t normally cross paths with. And then came Tinder.

Tinder simply changed the way we date. From finding a date the ‘normal’ ways or using a traditional dating website (expending time and effort), Tinder now makes this process quick, easy and fun. From the moment you open Tinder, your dopamine craving brain is served an endless stream of gorgeous (and not-so-gorgeous) suitors. And you choose in an instant whether you fancy the candidate or not. It’s like playing a game with real people.

Tinder caters beautifully to our human mating nature. It caters to our instant and in-the-blink-of-an-eye judgement of someone based on appearance. It particularly caters to the caveman part of the male brain, which is also reflected in the user makeup – 62% of users are men. Tinder has reduced the entire process of finding a date online to one simple question: “Do I find you attractive?”

tinder review
tinder review

And it’s all happening in the palm of your hand. As long as you have a data-connection, you can hunt for dates anywhere and anytime.

Tinder’s focus was initially on hook-ups and casual sex. It is today still a casual dating app, but it is also a lot more. You will also find people looking for love and who want long-term relationships. However, the attitude on Tinder is casual, it’s fast-paced, and it’s kind of a ‘catch me if you can’ world.

Setting up a Tinder profile is simple and straightforward, and only takes a few minutes. Your profile is connected to your Facebook account, which simplifies the sign-up process and also should make Tinder a relatively safe place for dating. It means that most people are who they say they are – as long as their Facebook profiles are accurate. Btw, your Facebook friends will not see that you’re using Tinder. Tinder never posts anything on your Facebook wall, nor does it expose your Facebook profile. It will however display if any of your matches are friends with your Facebook friends, but no-one else but you will see this.

After you press ‘Connect with Facebook’, your profile is up and running. Tinder automatically pulls photos from your Facebook profile library, and your Tinder profile picture will be set as the same as your Facebook profile picture.

You are allowed to delete and rearrange photos. After this, you can also add photos stored on your phone, from Instagram and from albums on Facebook. Tinder will also help you select the best photo as your profile picture. You can also say a few words (up to 500 characters) to describe yourself.

You then set the filters you want. There are only 3 filers: Maximum distance away from you, the age range you’re interested in and gender. You’re now ready to be matched. There is also a function called "Swipe with Friends", which enables you to create groups of friends that can meet with other groups.

The first thing you will see is a picture of the first potential date up on your screen. You will also see the person’s name, age (pulled from Facebook) and lastly either job title / university (if this was added) or whether you have any Facebook friends in common. If you are interested, you can tap on the picture to see the short description and further photos (if available), and how far away this person is from you at that moment.

If you like a person, you swipe right, if you don’t like, you swipe left. If you swipe right on a person’s profile and he or she also swiped right on your profile – you have a match! You can then start messaging and take it from there. That’s it! There is no searching, just continuous swiping.

tinder app review
tinder app review

Tinder also has a feature called Super Like. If you ‘Super Like’ someone (which is an upward swipe) that person will see that you have already liked them when they see your profile picture – it will say ‘SUPER LIKE’ in big blue font. You only have one ‘Super Like’ per day however (with the free version).

You can also make yourself invisible if you wish to do so, this means you won’t be shown to any new matches, but you can still communicate with people you have previously liked.

Tinder has an algorithm that determines which suitors it shows you and in which order. The first 10 or so profiles you see will typically be of candidates that have not liked you, and who are also rated as substantially more attractive than average. Reason for this is to show you that there are gorgeous people available, and to keep you engaged. Then Tinder will normally show you candidates that have already liked you (so that matches can happen). If very few candidates have liked you, you will be shown profiles that are rated as less attractive than average. The goal of all this to make more matches happen.

Tinder is free but also has a paid version called Tinder Plus with added features. More about this in a little.

How is it different?

Tinder is dating on steroids. It’s instant gratification as it serves you a seemingly never-ending flow of people that may want to date you. It’s entertaining and even addictive, and can for many be like a video game – just with real people.

Tall, short, blond, green eyes, black, Asian, white – it’s all based on looks and age. It’s shallow, casual and fun. It’s a perfect tool for a hook-up as well as setting up dates with little upfront investment.

It’s also very easy, quick and efficient. There is no lengthy profile to complete or drawn out processes. Just swipe, text and meet.


Who uses the site?

Many Tinder users are looking for hook-ups or casual sex. Because the app is easy to set up and requires little upfront investment, it attracts people that are seeking casual and easy connections. And also, most free dating services tend to attract these kinds of users.

tinder review
tinder app review

Also, the nature of the app, with its focus on appearance and large numbers of potential dates, caters to the casual side of us human beings. Actually, a survey of Tinder users reported that 42% of those surveyed were already in a relationship.

But there are also people on Tinder who are looking for love and a long-term relationship. In fact, many users being aware of the casual nature of Tinder, state in their profile that they are not looking for hook-ups. Tinder stated in 2015 that approximately 80% of users on Tinder are swiping for love. This number should however be taken with a big grain of salt.

Most users on Tinder are also relatively young, with an average age of 28 years old.

A minority of users are also on Tinder without the intention of ever going on a Tinder date. Some people just want to collect matches as an ego boost.


Design and Functionality

The layout of Tinder is plain, simple and very user-friendly. Tinder is a rather simple tool - it only has a few limited functions. The design not only makes it easy to use and navigate for most people, but also makes it pleasant and fun to use as well. In fact, one key factor in Tinder’s success is probably its simplicity and simple yet sleek and very functional design.

And tinder combines this with the potentially addictive swipe function - giving the user the sensation of playing a game with real people.

Tinder is for your phone and tablet only - there is no desktop / laptop version.


What do you get with the free version?

Most people will probably get what they need with the free version. However, the paid-for version of Tinder, called Tinder Plus, does offer additional features which can be great for the above-average user and also for the person that travels a lot.

Tinder used to be 100% free until Tinder Plus was launched in 2015. A few new features were introduced when Tinder Plus was launched, such as ‘Super Like’, an ability to undo your last swipe and the ability to change your location. The only feature that was removed from the original version was to limit the number of right swipes to 100 every 12 hours. Enough? For some, yes. For others, probably not.

Unless you need unlimited right swipes and you require the new Tinder features, the free version of Tinder is fully functional and enables you to communicate with users and set up dates.

Features tinder review tinder review
Unlimited likes
Undo last swipe
Change location
Turn off ads
5 'Super Likes'
COST MONTH / TOTAL tinder review
tinder review
1 Month £3.99 / £3.99 £14.99 / £14.99
6 Months £2.49 / £14.94 £9.16 / £54.96
12 Months £1.93 / £23.16 £6.67 / £80.04
tinder app review

The Costs

You can use Tinder for free. However, if you want additional features, there is Tinder Plus.

When Tinder introduced the Plus version, it caused a big uproar with many of its users. This was because it charged (and still do) different fees based on how old you are. Users between the ages of 18 and 27 pay significantly less than users above the age of 28. Fair? Not at all, but it’s the way Tinder has decided it wants to make money. Costs currently vary as Tinder is testing out various price points to different users. Therefore, the below costs may differ from what you experience.

Tinder Plus gives you an unlimited number of right swipes, it gives you the opportunity to undo a left swipe in the event you accidentally swiped left instead of right, and it also gives you the opportunity to change your location. Changing your location can be useful in the event you travel to a different location and you want to start setting up dates in this new area. With Tinder Plus you also get five 'Super Likes' instead of one. There is also no advertising on Tinder Plus.

How to cancel your membership?

You make the payments for the Tinder Plus 1, 6 and 12 month plans upfront, and there is no payment plan to spread out the payment. You can cancel the subscription anytime, but you will not be entitled to a refund for any un-used periods. However, if you do cancel or de-select auto-renewal before the end of the term, you will also keep the membership benefits until the end of that term.

Unless you cancel your membership before it ends (or deselect automatic renewal), it will be automatically renewed and you will re-billed for a new subscription on the same terms as the old one.

To cancel your membership to Tinder Plus on an iPhone, iPad or iPod Touch, go to the App Store on your device. Scroll to the bottom. Touch Apple ID, then touch view Apple ID. If you’re asked to log in, you need to log in. Scroll down to subscriptions and touch manage. Select Tinder and set the auto-renewal slider to off or select unsubscribe.

To cancel your membership on an Android device, go to the Google Play Store app. Search for Tinder and select Tinder in your search results. Select cancel and confirm cancellation.

Please note that deleting the app and/or your account does not cancel your subscription.

tinder app review


tinder app review
tinder app review

Available where?

Tinder is a global dating app that can be used practically anywhere. It is also available in more than 30 different languages.


Tinder does allow for men to seek men and for women to seek women. However, it is not considered a particularly good app for gay, lesbians, bisexual and transsexual folks. People have reported disappointing experiences searching for anything but straight partners on Tinder, with the most frequent complaint being very limited matches of the same gender. People have also reported seeing lots of persons displayed who have the incorrect gender. However, Tinder does let you select your gender preference to both men and woman, and hence it lets you seek both at the same time.



  • Very large user base – approximately 4 million uses in the UK alone
  • Available free of charge in a fully functional form
  • Quick and easy to set up
tinder app review
tinder app review
  • Easy and simple to use
  • High degree of ‘fun-factor’ – like playing a game
  • Limited embarrassment factor. A potential date won’t know what you did unless he or she likes you too (unless you ‘Super Liked’ someone)
  • There is no unsolicited contact. One some dating services, anyone can message you. Only persons you have liked can contact you on Tinder
  • Linked to Facebook which (at least in theory) should result in more accurate data and less fake profiles
  • Nice and modern design


  • Skewed gender ratio - significantly more male (62%) than female (38%) users
  • Many people are looking for casual sex, so if you are searching for a serious relationship you might end up disappointed
  • You won’t learn many intimate details about the candidate before you start messaging or meet up
  • Even though you have lots of matches, often your matches won’t contact you (because swiping is a lot easier than messaging). Some people are also on Tinder simply to collect matches for an ego boost
  • Since there is such an abundance of potential dates, people often move on very quickly and don’t stay interested in the same person for very long. There are no second chances
  • Tinder Plus charges more for older users
  • 42% of the users on Tinder are not single
  • Tinder does not consider someone’s Facebook relationship status (married, in a relationship, or single)
  • No search function (or maybe this is just as fine)
  • Not particularly good for LGBT


The idea to Tinder was forged in 2011 and Tinder was officially launched in the fall of 2012. It initially targeted university campuses, but has later expanded to people from all walks of life. It experienced an almost explosive growth, and by May 2013, it was already one of the top 25 social networking apps available.

In the spring of 2014, Tinder reached 1 billion total matches and later in the year had about 12 million matches every day.

tinder review
tinder review

The swiping function was introduced in 2014. This feature has later been copied by several other apps.

Tinder Plus, the paid premium version was introduced in the winter of 2015, and the ‘Super Like’ function was introduced later that same year.

In 2016, Tinder enabled users to exchange GIFs (short videos from a library) with each other

In 2016, it was announced that Tinder had been downloaded more than 100 million times and had 26 million matches worldwide.


Privacy / Safety

Because your Tinder profile is liked to your Facebook profile (you can’t have a Tinder account without a Facebook account), most people on Tinder (at least in theory) are who they claim to be. However, there are also users on Tinder who have first created a fake Facebook profile for the purpose of using Tinder with inaccurate information.

If you delete a match you have with another user, that user will not be able to contact you again.


Tinder users check in on average 11 times per day and spend an average of 90 minutes per day swiping and messaging.

Its largest user-bases are found in the US, the UK and Brazil.

A survey reported that 70% of Tinder users also use other online dating services.

It has also been reported that men swipe right 46% of the time and women swipe right 14% of the time.

Tinder is majority owned by InterActiveCorp, which also owns Match, Okcupid, PlentyOfFish and several other dating apps and websites. It is likely that user information is shared among these different networks.

A survey reported that men with a beard (or visible facial hair) got 18% more right swipes than clean shaven men.

Left handed Tinder user swipe right 27% more often than right handed users.

Tinder plus premium service has more than five million subscribers.

The number one complaint among Tinder users is that their date does not look like the person in the pictures.

tinder review