Zoosk Review

Zoosk got its birth as a Facebook dating app in 2007 and quickly rose to the top as one of the social networking site's most popular apps. Zoosk has continued its rapid growth and is today the largest dating app on Facebook (more than 13 million likes). It is still a Facebook app, however it now also stands on its own two feet as a dating website and dating app.

When Zoosk entered the dating scene, it was unusual and different. It matched users not only based on what the users claimed they were looking for, but it mapped users behaviour and then suggested profiles based on this behaviour. In other words, Zoosk tried to understand you based on your actions on the site and then suggested candidates it thought you would like.

There is no long questionnaire or profile soul-searching on Zoosk. It's quick and effortless. The search function also only allows you to do a fairly basic search. The aim of the site is to make the process easy and fun, and to not expose the user to too much complexity. As a result, the character of Zoosk is more towards casual dating.

To set up an account with Zoosk is relatively painless. You first set your gender and what you are looking for, add your location, age, and then upload a profile photo.

Largest Dating App
Largest Dating App

You then select your body type, children situation, education, ethnicity, height, and whether you smoke or not. That’s it, your account is now up and running.

After this you can choose to add more photos, the industry you work in, your income, a description of yourself (up to 1,500 characters), relationship status, what your ideal match would be (up to 1,500 characters), the ideal date (up to 1,500 characters) and also your interests. Unless you spend loads of time on the write-ups, the profile setup process should take about 20 minutes.

Zoosk gives you three ways of finding dates: A search function, a Tinder-like function called Carousel and SmartPick.

The search function allows you to search for profiles based on criteria such as age, location, height, relationship status, children, ethnicity, religion, education, body type, and smoking habits. After you run a search, you can check out the profiles in full before you make up your mind. You can also save each search so that you can re-run these searches later.

Carousel asks you to say 'yes', 'no', or 'maybe' to a profile one at the time, much like Tinder does. You can however not filter what kind of people you want to see, so you get a selection of all ages, locations, types etc.

You also just see the profile picture and the age, and do not have the opportunity to check out the profile. Unlike Tinder, you will however see who has already liked you before you make your decision. If you go through 100 potential dates (all of which you can say ‘yes’, ‘no’, or ‘maybe’ to), then at the end of the 100 profiles, Zoosk sends you a recommended profile - a profile it thinks you would like based on your votes. Although, Carousel is Tinder-like, it doesn’t allow you to swipe – just tap.

SmartPick sends you one selected candidate based on the kinds of people you have liked, messaged, winked to, added to favourites, sent virtual gifts to, what traits you have searched for, etc. In other words, SmartPick tries to predict what kind of person you would fancy based on your past behaviour. For instance, If you said ‘no’ to five smokers, no further smokers will appear in your suggested candidates.

You can also help SmartPick in providing appropriate profiles by answering 5 simple questions. If you dislike a potential date, SmartPick will give you a new suggested date. You can continue to dislike and get fresh suggestions, however, if you ‘like’ a candidate, you will not get a new one for another 24 hours. SmartPick is a lot like the dating app Coffee Meets Bagel, which is based on this function.

zoosk dating website review
zoosk app reviews

In addition to these ways of finding potential dates, you can also see who is online at the moment.

If you see someone you like, you can send that person a message, a wink, add him or her to your favourites, and you can also send a virtual gift. For this you will need to buy virtual coins (more about this later). If you add a person to your favourites, he or she will be notified. If the person adds you as well, you have established what's called a Connection. This will show up in the Connections tab. Also, anytime you wink or send a message to someone and they respond back, they automatically become a Connection.

When you check out someone's profile, you will see the photos they have uploaded, the information they provided about their ethnicity, height, body type, relationship status, education, etc. You will also see their self-description, description of ideal date and perfect match and their interests (if this was added). In addition, you will see whether they have verified their profile and whether they have been online recently.

What you open the main page of the desktop / laptop version as well as the app, you are taken straight to the search function. In other words, the search function is the home page for both versions.

Users can get their profile verified through Facebook and Twitter, and can also have their phone numbers verified. As a user, you can also get Zoosk moderators to validate your photos. You do that by taking a short video of yourself through the app and sending it to Zoosk where a moderator will compare it against your photos. These 4 ways of verifying information, although not fool-proof, help ensure that people are who they claim to be.

Coins are a virtual currency used to purchase various extra features. You can purchase gifts, arrange for a special message delivery, and receive delivery confirmation for your email messages. You can boost your profile with coins so it appears higher up in searches. You will also need to use coins to unlock profiles from Carousel. You can also ‘earn’ coins by using the Carousel. Each ‘maybe’ or ‘yes’ vote will earn you one coin, but you can only earn 40 coins per day.

Zoosk also has a blog. Here users can submit questions (such as ‘Is it ok to date a co-worker?’, ‘How to deal with ambiguous texts?’) and have them answered by a Zoosk dating expert. The blog also provides dating tips and facts about dating. In addition, the blog has a celebrity gossip section and also features couples that met on Zoosk.

zoosk app reviews UK
zoosk app reviews UK

One of Zoosk’s key features is that it tries to match you based on how you interact with other profiles. To support this, it has a feature called Insights. Insights tells you what the behavioural matchmaking engine has learned about your dating preferences, and it also tells you how Zoosk picks people it introduces you to. It provides information about the kind of people that you have liked – their education, smoking habits, ethnicity, body type, etc. It also shows the same information about the people that like you.


How is it different?

Zoosk differentiates itself by basing its matchmaking on your interaction and behaviour. Based on who you message, send winks to, like, buy gifts to, what criteria you search for, etc., Zoosk will provide you with profiles of people it thinks you would be interested in.

Zoosk does not have a long questionnaire nor does it ask you to create a lengthy profile. Rather, it's fairly basic and places emphasis on having a fun and easy experience.

Zoosk has positioned itself as a dating service for anyone and everyone. In other words, it doesn't target a particular niche like casual sex, marriage-bound people or a certain ethnicity, but rather tries to cater to anyone who is looking to meet someone.


Who uses the site?

Given that Zoosk started out as a Facebook application, its user-base initially consisted mostly of students in the US. As Zoosk has evolved since 2007, and now also has a standalone website and app, the user-base has also expanded. However, the users of Zoosk are still generally heavy social media users and are relatively young on average. The average Zoosk user is 29 years old.

The dating service is also quick, flirty, fun and easy to use (no long questionnaires or lengthy profile to complete), which tends to attract the casual user more so than the marriage-bound user. However, you will find daters with several different agendas. Some are looking for something casual, some are casual but open to commitment, but some users are also looking for a serious, long-term relationship.

zoosk dating website reviews
zoosk dating website reviews

Given that Zoosk has positioned itself as a dating service for everyone, you are likely to find people from all walks of life on Zoosk.


Design and Functionality

The design of the desktop / laptop version is relatively clean and simple. The layout is easy to follow and fonts and buttons are large and easy to understand. The design is pretty minimalistic and the layout is tidy and clean. Items and functions are also not repeated more than once. However, it does feel overall like the design is a little old, as if it hasn't caught up with the latest developments in web design. The functionality of the desktop / laptop version is also good, and it helps that the menu with all key functions is always displayed on the top left side of the page.

The design of the app is good, and probably a step up from the desktop / laptop version. The app is also easy on the eye, easy to navigate and user-friendly. Instead of having the menu on the left, it is displayed on the bottom. Zoosk has cut out a couple of features on the app compared to the desktop / laptop version, such as Insights and the online-now function. These are strictly not necessary on the app and helps make it less crowded. The Carousel function doesn't allow you to swipe left / right as on Tinder – adding this may have made an improvement.

The Zoosk Facebook app / page is basically identical to the desktop / laptop version or app, depending on whether you access the Facebook version from a desktop / laptop or a mobile phone.


What do you get with the free version?

Zoosk is a subscription based site – you can only communicate with other members and set up dates if you pay for the membership.

The free version is really only good for educational purposes. If you are curious about the dating service and want to take it for a test-drive just to see what functionality it has, how it works, and find out whether there are adequate number of profiles in your area, then singing up for the free version may be a smart move. But if you want to go on dates, using the free version will get you nowhere.


The Costs

Zoosk gives you four options for length (and cost) of membership. You can choose between 1, 3, 6, and 12 month membership plans. From time to time, Zoosk offers discounts or special deals. To see what special offers are available at the moment, please go the Special Offers page.

zoosk dating website reviews COST MONTH /
1 Month £25.00 / £25.00
3 Months £14.99 / £44.97
6 Months £9.99 / £59.94
12 Months £9.99 / £119.88
FEATURES Largest Dating App Largest Dating App
Send and receive messages
See who sent you winks
Full access to smartpicks
No ads
Largest Dating App

If you become a paid member, you will be able to freely message with other users, send and receive winks, get full access to Smartpick and also avoid ads.

In addition to the membership, you can also purchase Zoosk coins. These can be used to purchase virtual gifts to people you see on Zoosk, unlock profiles from Carousel, boost your profile, buy delivery confirmation for your messages, send messages via 'special delivery' The costs of the coins are as follows: 180 coins = £14.99; 480 coins = £29.98; 1,800 coins = £74.94.


How to cancel your membership?

You make the payments for the 1, 3, 6 and 12 month membership plans upfront as one payment and no payment plans are offered. You can cancel the subscription anytime, but you will not be entitled to a refund for any un-used periods. However, if you do cancel before the end of the term, you will also keep the membership benefits until the end of that term.

Unless you cancel your membership before it ends, it will be automatically renewed and you will be re-billed for a new subscription on the same terms as the old one. You will also be automatically renewed for subscription of coins when your coins drop below a certain level, unless you stop this auto-renewal.

To cancel your subscription, you need to go to Account Settings from the drop-down menu on the desktop / laptop version, or Settings on the app. Select Subscription. From there, you need to click or touch Cancel My Subscription. This will take you to a confirmation page where you will be asked about why you’re leaving. Answer this, confirm and you have cancelled your membership.

If your subscription was purchased through a third party account, such as iTunes or Amazon, the subscription must be cancelled through the third party provider.

Largest Dating App


Largest Dating App
Largest Dating App

Available in which countries?

Zoosk has become a global dating site used in more than 80 countries and available in more than 25 different languages. Zoosk has more than 35 million members worldwide, however less than 10% of these are paying members which can fully interact on the site.


Zoosk allows for same-sex dating, meaning you can be a man seeking men or a woman seeking women. Although Zoosk is used by gay and lesbian singles to find partners, the same-sex community is relatively small compared to the straight community. This is probably because Zoosk has always focused mainly on straight singles. For instance, Zoosk has no options in its preferences or searches that tailor specifically to gay or lesbian dating or sexuality, and no or very few events for same-sex dating.

In addition, you are not allowed to be bi-sexual on Zoosk, meaning you cannot set your preference as being a man or a woman looking for both genders.

zoosk dating website review


zoosk dating website review
  • Large number of users – about 2 million in the UK
  • Easy and quick to set up and easy to use, no complicated or lengthy questionnaire
  • Multiple ways of searching for and finding dates
  • Caters for a variety of dating types, both those looking for something easy and casual and those looking for a long-term relationship
  • Zoosk recommends profiles to you based on your interaction on the site
  • God verification system that allows users to verify photos and identity
  • Provides information about your online dating style (what kind of profiles do you like – age, ethnicity, body type, etc.), and also tells you what kind of people that are interested in you
  • You can see whether a person is online at the moment, or whether he or she has been online recently. If nothing is displayed, the person has not been online for a long time.
  • Zoosk can pull information from your Facebook account to make the setup process easier. However this is not for those who are concerned about privacy and sharing of information
  • Available in more than 80 countries and 25 languages
  • Well-designed website and app


  • Although Zoosk has about 2 million users in the UK, less than 10% of these are paying members that can communicate with each other
  • The profiles contain only basic information, hence you won’t know a lot about people before you make a decision
  • You can’t specify what type of relationship you are looking for (e.g. casual, serious, etc.)
  • Zoosk automatically renews your subscription if you don't cancel it before it expires
  • Difficult to gauge whether a user is a paid and active member or not (but seeing whether the user is or was recently online helps)
  • You have to use coins to unlock profiles from Carousel. Generally, the coin system doesn't add value to the users
  • Users don't have the option to set geographical restrictions on Carousel, hence you may get suggestions that are far away
zoosk dating website review
zoosk dating website review
  • No swiping left / right on Carousel
  • On the free mobile version, ads pop up after approximately 10 profiles


Zoosk was launched in 2007 as a Facebook application. It experienced rapid growth, became very popular on Facebook and later also became available as a standalone website. It became available as an app in 2010.

Because of strong competition from eHarmony and Match.com, Zoosk launched an ad campaign in 2012 to shift its identity towards a more casual and easy dating experience.

In 2013, it was the fourth most searched online dating site on Google.

In 2014, Zoosk filed to raise $100 million in an IPO and to be listed on the New York Stock Exchange, however the offering was pulled later that same year.

In 2014, Zoosk added the photo verification service, which was designed to prevent users from posting photos that were taken a long time ago or when they were fitter, etc.

The virtual coin system was introduced in 2014. Zoosk gets more than 15% of its revenue from this virtual currency. Dating Insights were also introduced in 2014.

In 2016, Zoosk had more than 13 million 'likes' on Facebook and has the largest fan base on the social networking site.


Privacy / Safety

Zoosk staff proofreads users’ profiles and approves / declines them before they become visible to other users. In addition, users have the option to have their photos verified by submitting a video of themselves which staff will compare against the photos.

You can verify your profile through Facebook and Twitter, and you can also have your phone number verified. It will show on your profile whether you are verified and through which methods you are verified. This verification is however no guarantee that verified members are who they say they are.

You also have the option to block or report users that you don’t want contact with.

Largest Dating App
Largest Dating App


If you sign up through the Facebook app, you need to indicate whether you allow Zoosk to post on your page, opting for either hidden or visible posts. You may not want your Facebook friends to see your moves in the dating space.

If you do select the Facebook option, you’ll see that some of your interests are automatically populated in your profile. This saves time, but if you’re not happy with your Facebook interests – there is no option to edit these within Zoosk.

The name Zoosk was picked because other popular internet companies like Google, Facebook and Yahoo also contained 2 O's.

Zoosk is one of the most frequent posters on social media, creating more than 200 posts annually.